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Craftshop Orlando
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portfolio

creative marketing and public relations

  • Studio + Still + Lifestyle Photoshoots - Miraclesuit, Miraclebody Jeans, Magicsuit, Reebok - NYC
  • Showroom and Media Events - Miraclesuit, Miraclebody Jeans, Magicsuit, Reebok - NYC
  • Miraclesuit x Matchbox - Midtown Model Takeover - NYC
  • Miraclesuit x Wilhelmina Models Fashion Show - 40+ Model Search - NYC
  • Miraclesuit x CBC PR HOUSE - Nantucket Fashion and Lifestyle Editors Summer House - NYC
  • Miami Swim Week Fashion Show - Eco Swim - Miami
  • New York Fashion Week Fashion Show - Eco Peace - NYC
  • Eco Swim Beach Cleanups x United By Blue - Eco Swim - Cocoa Beach
  • Miami Swim Week Trade Show - Miraclesuite, Magicsuit, Reebok, Eco Swim - Miami
  • Miskini Swim Lifestyle Photoshoot - Miskini - Sydney
  • Miskini Swim Website Redesign - Miskini - Sydney
  • Studio + Still + Lifestyle Photoshoots - Everything But Water - Turks + Caicos, Club Med, Harbor Island Bahamas, 1 Hotel Miami
  • Water is Everything Eco Fashion 1 Hotel Pop Up - Everything But Water - Miami 
  • Water is Everything x 5 Gyres Trawl - Everything But Water - Cocoa Beach
  • Store Visual Merchandising and New Store Opening - Everything But Water - San Diego
  • Creative Kids Mini Market - Infusion Tea - Orlando
  • Airbnb Themed Staging - Craftshop Orlando LLC - Orlando

Show More

Eco initiatives

digital strategy and web marketing

  • Website Strategy and Landing Page Design - Universal Orlando - Orlando
  • UX/UI and Digital Product Marketing - Global Design System, New Interactive Maps, App Features: Mobile Pay, Virtual Line - Universal Destinations - Orlando
  • Lifecycle Marketing, Digital Strategy, Web Strategy, Website Design - Prospecting - Travel + Leisure Co / Wyndham Destinations - Orlando
  • UX/UI and Digital Lead Generation - Club Wyndham Vacation Getaways - Travel + Leisure Co / Wyndham Destinations - Orlando
  • Website Content, SEO and Production - Hotel Rentals - Smoky Mountains - Westgate Resorts - Orlando 
  • Craftshoporl.com Design 

web strategy

market research

Wild Bear Inn Campaign

In my research I identified an opportunity for Westgate Resorts to grow business at a boutique property, not structured like it's other products where they could take more creative liberty and strike when the return-to-motel-trend is hot. I like to incorporate research from the best consulting companies and social listening. The return to vintage is happening across the board in events and hospitality. The analog trend to making things with your hands is more than just a movement, it's an entire generational shift.

resume

Manager, Marketing

Westgate Resorts / Orlando, Florida (May 2025 – July 2025) 


Manager, Marketing - Lead Generation

Travel + Leisure Co. / Orlando, Florida (Feb 2024 – Feb 2025) 


Manager, Digital Strategy 

Travel + Leisure Co. / Orlando, Florida (Mar 2022 – Dec 2023) 


Senior Representative, Digital Product Marketing

Universal Parks & Resorts / Orlando, Florida (Dec 2020 – Sep 2021) 


Senior Representative, Web Strategy 

Universal Orlando Resort / Orlando, Florida (Oct 2018 – Dec 2020) 


Digital Project Coordinator, Digital Product Operations

Universal Orlando Resort / Orlando, Florida (May 2018 – Oct 2018) 


Marketing Specialist  

Everything But Water / Orlando, Florida (Jul 2014 – Apr 2018) 


Marketing Coordinator

Swim USA Mainstream Swimsuits Inc / Orlando, Florida (Jan 2011 – Dec 2013) 

party time

service

Event Host and Airbnb Manager

Craftshop Orlando

FL


Kitchen

Infusion Tea

FL


Fine Dining Server

ABC Kitchen - Won the James Beard Award for Best New Restaurant

NYC 


Resident Assistant, Dining Hall

Boston University 

MA


Event Staff, Catering, Concessions

Agganis Arena at Boston University

MA


Camp Counselor and Program Leader

YMCA Camp Huckins

NH

education

some things were said


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