Craftshop is now open for your next event!
caroline evans shaw, mba
Welcome to My World
I believe in creating meaningful experiences that inspire and connect. To me, bringing a vision to life is one of life's greatest gifts.
Storytelling is our most powerful resource for good ...and for good business. Capturing the moment and creating an authentic, truthful and effective message is what I do best.
I have studied corporate social responsibility, ethical consumerism, entrepreneurship and eco marketing (the balance between people, planet, profit) since 2005 after spending a gap year in Morocco and Italy. I have a deep understanding of the barriers to eco living and feel deeply the urgency to do so.
After graduating from Boston University in 2010, I continued to study sustainable business and act as an environmental advocate at the companies where I have worked in New York, Sydney and Orlando.
My responsibilities in digital marketing began working for a family fashion manufacturer in New York City, where I was tasked with bringing a new swimwear line, ECO SWIM by AQUA GREEN, to market. At the time I was also learning eco marketing at ABC Home and hospitality at ABC Kitchen, a Jean-Georges farm-to-table restaurant (James Beard award for Best New Restaurant in 2011).
I have tripled social media followings organically through strategic partnerships with businesses and influencers, held editor dinners, produced fashion shows, shot and creative-directed brand photoshoots and videos. I work well with editors and graphic designers to create assets that tell our story.
In addition to content production and curation, I have run large omni-channel campaigns, understanding user journey and its touchpoints and customer experience from a technical standpoint. I have also helped launch new web and mobile capabilities and new products and programs, tracking performance and reporting results.
Digital marketing is an ever-changing landscape that is largely run by paid advertising and AI. Organic content with a real voice is going to be increasingly rare and important to have in the near future. I would love to help tell your story.
Caroline Shaw, MBA
resume
career experience
Creative Director
Craftshop Orlando LLC / Orlando, Florida (April 2025 - Present)
Manager, Marketing
Westgate Resorts / Orlando, Florida (May 2025 – July 2025)
Manager, Marketing - Lead Generation
Travel + Leisure Co. / Orlando, Florida (Feb 2024 – Feb 2025)
Manager, Digital Strategy
Travel + Leisure Co. / Orlando, Florida (Mar 2022 – Dec 2023)
Senior Representative, Digital Product Marketing
Universal Parks & Resorts / Orlando, Florida (Dec 2020 – Sep 2021)
Senior Representative, Web Strategy
Universal Orlando Resort / Orlando, Florida (Oct 2018 – Dec 2020)
Digital Project Coordinator, Digital Product Operations
Universal Orlando Resort / Orlando, Florida (May 2018 – Oct 2018)
Marketing Specialist
Everything But Water / Orlando, Florida (Jul 2014 – Apr 2018)
Marketing Coordinator
Swim USA Mainstream Swimsuits Inc / Orlando, Florida (Jan 2011 – Dec 2013)
portfolio
creative marketing and public relations
- Studio + Still + Lifestyle Photoshoots - Miraclesuit, Miraclebody Jeans, Magicsuit, Reebok - NYC
- Showroom and Media Events - Miraclesuit, Miraclebody Jeans, Magicsuit, Reebok - NYC
- Miraclesuit x Matchbox - Midtown Model Takeover - NYC
- Miraclesuit x Wilhelmina Models Fashion Show - 40+ Model Search - NYC
- Miraclesuit x CBC PR HOUSE - Nantucket Fashion and Lifestyle Editors Summer House - NYC
- Miami Swim Week Fashion Show - Eco Swim - Miami
- New York Fashion Week Fashion Show - Eco Peace - NYC
- Eco Swim Beach Cleanups x United By Blue - Eco Swim - Cocoa Beach
- Miami Swim Week Trade Show - Miraclesuite, Magicsuit, Reebok, Eco Swim - Miami
- Miskini Swim Lifestyle Photoshoot - Miskini - Sydney
- Miskini Swim Website Redesign - Miskini - Sydney
- Studio + Still + Lifestyle Photoshoots - Everything But Water - Turks + Caicos, Club Med, Harbor Island Bahamas, 1 Hotel Miami
- Water is Everything Eco Fashion 1 Hotel Pop Up - Everything But Water - Miami
- Water is Everything x 5 Gyres Trawl - Everything But Water - Cocoa Beach
- Store Visual Merchandising and New Store Opening - Everything But Water - San Diego
- Creative Kids Mini Market - Infusion Tea - Orlando
- Airbnb Themed Staging - Craftshop Orlando LLC - Orlando
Eco initiatives
digital strategy and web marketing
- Website Strategy and Landing Page Design - Universal Orlando - Orlando
- UX/UI and Digital Product Marketing - Global Design System, New Interactive Maps, App Features: Mobile Pay, Virtual Line - Universal Destinations - Orlando
- Lifecycle Marketing, Digital Strategy, Web Strategy, Website Design - Prospecting - Travel + Leisure Co / Wyndham Destinations - Orlando
- UX/UI and Digital Lead Generation - Club Wyndham Vacation Getaways - Travel + Leisure Co / Wyndham Destinations - Orlando
- Website Content, SEO and Production - Hotel Rentals - Smoky Mountains - Westgate Resorts - Orlando
- Craftshoporl.com Design
web strategy
party time
service
Event Host and Airbnb Manager
Craftshop Orlando
FL
Kitchen
Infusion Tea
FL
Fine Dining Server
ABC Kitchen - Won the James Beard Award for Best New Restaurant
NYC
Resident Assistant, Dining Hall
Boston University
MA
Event Staff, Catering, Concessions
Agganis Arena at Boston University
MA
Camp Counselor and Program Leader
YMCA Camp Huckins
NH
education
